Pine & Signal

Two quick ROI calculators

One for missed calls, follow-up, and booking leaks. One for lead reactivation (you already paid for those leads). Directional estimates, not promises.

Inputs
Adjust to match your business
Missed calls per week
10
080
Missed messages per week
6
080
Texts, website chats, IG/FB DMs that don’t get answered fast.
Capture rate (what you could realistically save)
50%
0%100%
Do you know your capture and close rate? If not it’s ok — we have a team for this. You can’t improve what you don’t measure.

Not sure what to use? Many service businesses see capture 30–70% and close 20–45%. Start conservative.
Close rate (inquiries to booked jobs)
30%
5%80%
Average job value
$
Use a conservative average if you’re not sure.
Staff hourly rate
$22/hr
$ /hr
$15$60
Time spent per inquiry (minutes)
6 min
120
What this adds up to
USD
Estimated annual missed revenue (leak)
$0
Annual admin cost to cover the cracks (manual labor)
$0
0 hrs
Pine & Signal options (toggle what applies)
Missed-call text-back

Instant reply when you miss a call (basic intake). Great for business hours.

$99/mo
Booking + reminders (calendar add-on)

Lets customers choose times, or request a time. Includes reminders.

+$30/mo
After-hours voice receptionist

Answers after hours, gathers basics, and can offer times to book directly. If they’re not ready, it can keep trying, or send a booking link to use later. “Someone can reach out” is always an option.

$150/mo
24/7 voice receptionist (booking included)

Answers anytime, captures details, and books directly. Replaces missed-call text-back.

$250/mo
Two-way texting (conversational SMS)

Back-and-forth texts to confirm details, answer quick questions, and keep leads from going cold. One basic confirmation text is included without this.

+$50/mo
Website widget / chat bot

Simple website chat that answers FAQs and captures leads.

$50/mo
Website + social media chat bots

Unified replies for website + IG/FB messages so inquiries don’t go quiet.

$99/mo
Review requests (SMS)

Automatically ask happy customers for a review after the job.

$59/mo
Estimated system cost
$0 / year
Usage fees: included up to the discussed amount. If you go over, the overage is passed through at cost, capped at a maximum of $20/month.
Estimated annual revenue you could recover (cash)
$0
Net cash vs missed revenue 0%
We’ll show what it looks like for your workflow.
*This is a rough estimator. Results vary by industry, seasonality, offer, and speed-to-lead.
Inputs
Mental model
Lead reactivation is different
You already paid for ads. You already captured leads. Many just went quiet. This shows what happens if you reactivate a small percentage (example: 1%).
Average job value
$350
$0$50,000
Old leads sitting in your system
500
05000
Cost per lead (ads)
$35
$0$200
Put $0 if these were organic leads. If paid, many service businesses land somewhere in $15–$80, but it varies.
Reactivation rate (example)
1%
0.5%10%
What you could recoup
USD
Ad dollars already spent on these leads
$0
If your leads are organic (CPL = $0), this will show $0. You’re still recouping revenue from leads that went quiet.
If you reactivate 1% of leads
0 jobs
Estimated revenue from reactivated jobs (cash)
$0
Lead reactivation is usually priced as partners (examples: 50/50 split, cost per booked appointment, or a hybrid). If you want, we’ll ask a few questions and show a safe, low-pressure version.
*This is a mental model calculator. Actual results depend on message quality, offer, speed-to-lead, and list cleanliness.